t: 01543 241 261

for Blackberry Productions

Project Scope

  • MailChimp integration
  • RSS to email campaigns
  • Variable content temaplate
  • Social sharing

The Challenge

Blackberry Productions set up a MailChimp account for ongoing email marketing campaigns. They planned to send regular, content-rich newsletters, as well as occassional emails with time-sensitive information such as a promotions or offer.

Emails needed to look polished and professional,  inline with the company branding. As a busy team with limited technical knowledge, customising one of the free MailChimp templates (pictured left) wouldn’t have been viable.

As email marketing would be carried out in-house, the process of producing and sending emails needed to be as efficient as possible. Content would be published regurlarly on the company website and a system was needed for sharing newly published blog content by email.

Project Goals

The main aim of the Blackberry Productions email marketing campaign is to build relationships with their subscribers and generate an increased number of visitors to the website.

The Solution

Branded email templates for both an eNewsletter and an eFlyer were designed and developed into HTML email templates. Once developed, they were heavily tested in web browsers, on mobile devices and again in all major email clients including various versions of Outlook, Hotmail and Gmail.

Once the emails displayed beautifully in each test, the templates were integrated with MailChimp. Placeholders were used to personalise the emails and social buttons were included to encourage social sharing.

Finally, a solution was identified to ensure that regular eNewsletters took no time at all to produce. An automated RSS campaign was created to automatically generate a monthly eNewsletter, highlighting blog posts which have been published since the last campaign was sent. The email displays the title and the first paragraph of each post, with a link back to the website to contine reading.

About Blackberry Productions

Blackberry Productions are passionate event specialists, having planned and managed events of all shapes and sizes for over 25 years.

As a small event company with a wide network of contacts and partners across the UK, they are able to deliver big – which means their clients get the event they need at the price they want.

View website

Andy Hopwood

Andrea worked tirelessly to give us the results that we desired. Great knowledge, great value and fantastic results! I thoroughly recommend Andrea and Giraffical.

Andy HopwoodFounder & Chief Instructor of HOPWOOD Free Fighting Academy™Hopwood International
Tess Cooper

Andrea organised my website, included an interactive quiz and made it possible for me to do my own editing. She was patient and thorough when assessing my needs and training me in the use of various IT tools. Beautiful web site which brings work and compliments, reasonably priced, reliably delivered.

Andrea is always available for help and advice. i have great pleasure in recommending her services.

Tess CooperDirectorWorcester Hypnotherapy
Anne Dancey

I wanted to revamp my website and do this in support of local business. Choosing Andrea at Giraffical was the perfect decision.

From initial concept to final implementation, she has propelled my medical practice into the future with supreme confidence. Critically, she has also crafted a unique online patient review element which furthers our own altmetrics on business performance. All of this has been underpinned by stylish design, tech-friendly verve and her own charismatic good humour, patience and trust.

Without reservation, Giraffical has delivered the perfect solution and with great value for money.

Anne DanceyPlastic SurgeonAdvanced Aesthetic Surgery Ltd
Dr Hilary Dyer

I contacted Andrea after having been seriously let down by a Worcester computing company, which left me without a website for a month. Andrea came to the rescue and thankfully had a slot available to design and launch a new website for me.

I can highly recommend Andrea as your local website designer in Worcestershire – or beyond. Hugely talented, and with a real flair for her work, she has given my business the web presence it needs. Enquiries from potential clients are now flowing in from my website once again. Thank you so much Andrea.

Dr Hilary DyerConsultant Educational Psychologist

It’s been a pleasure working with Andrea and we’re really happy with the design and flexibility of our new Website. The result was above and beyond what we expected. I have no hesitation in recommending Giraffical, Great Job!

Mark Haden65bit Software
Sharon Hopwood

Andrea cares about her clients. She’s creative, talented and hard-working. A gem of a find. Cannot recommend this lady highly enough.

Sharon HopwoodAuthorHopwood Toons